---
title: Brand Positioning Consultant | About Meridian Thinking
description: Brand positioning consultant for hospitality, luxury, and travel. Meet Philipp Mirow — the strategic thinking behind Meridian Thinking.
image: https://meridianthinking.com/hubfs/philippnew.png
---

<https://meridianthinking.com>

- [Home](https://meridianthinking.com)
- [About](https://meridianthinking.com/about)
- [Services](https://meridianthinking.com/services)
- [Experience](https://meridianthinking.com/experience)
- [Journal](https://meridianthinking.com/journal)

[Contact](https://meridianthinking.com/contact)

- [Home](https://meridianthinking.com)
- [About](https://meridianthinking.com/about)
- [Services](https://meridianthinking.com/services)
- [Experience](https://meridianthinking.com/experience)
- [Journal](https://meridianthinking.com/journal)

[Contact](https://meridianthinking.com/contact)

Our belief

## Experience builds lasting *value.*

## How We Work.

We turn brand strategy into experience reality by pairing creative thinking, operational expertise, and commercial understanding.

01

### Creative Thinking

We ground every idea in real human insight, informed by rigorous research and behavioral understanding. By drawing from adjacent industries, culture, and emerging customer behaviors, we bring a fresh, elevated point of view that unlocks new possibilities.

02

### Operational Expertise

Great ideas only matter if they work in the real world. We collaborate closely with the teams responsible for delivery to stress-test concepts early — ensuring solutions are practical, scalable, and resilient against real operational constraints.

03

### Commercial Understanding

Every recommendation is shaped by the commercial realities you face. We balance creativity with return, align decisions with performance targets, and build experiences that strengthen competitive advantage while delivering measurable outcomes.

 Schedule a conversation

Let's talk.

![Philipp Mirow, Founder & CEO of Meridian Thinking](https://meridianthinking.com/hubfs/philippnew.png)

OUR FOUNDER

## Philipp Mirow

CHIEF EXECUTIVE OFFICER

A brand and experience leader with over a decade spent across hospitality, advertising, and consulting. Philipp specialises in brand experience strategies that hold three things in balance at once: business objectives, customer needs, and the operational reality of delivering them.

His work includes launching new brands, revitalising established ones, and shaping the moments that turn customers into advocates, always with measurable business impact as the yardstick.

[Schedule a meeting](https://meridianthinking.com/schedule-a-meeting) [Connect on LinkedIn](https://linkedin.com/in/philippmirow)

The team

## Right minds, *right moments.*

A senior team with deep experience across strategy, design, insights, and operations. For every engagement we assemble the right specialists from a curated network spanning behavioural science, data analytics, research, and service design, so you get the expertise the problem calls for.

![Meridian Thinking team at work](https://meridianthinking.com/hubfs/team.png)

## Let's make your strategy *felt.*

[Start a conversation](https://meridianthinking.com/contact)

<https://meridianthinking.com>

The Brand Experience Consultancy™

[Privacy Policy](https://meridianthinking.com/privacypolicy) · © 2026. All rights reserved.

<https://instagram.com/meridianthinking> <https://linkedin.com/company/meridianthinking>

[Meet](https://meridianthinking.com/schedule-a-meeting) [Call](tel:+13219855308)

# About Meridian Thinking | Brand Strategy & CX Consultancy

## Brand Positioning Consultant for Hospitality and Luxury Brands

```json
{
  "@context" : "https://schema.org",
  "@type" : "Organization",
  "description" : "Meridian Thinking is a brand strategy and customer experience consultancy founded by Philipp Mirow, working with organisations across hospitality, luxury, automotive, consumer goods, and beyond.",
  "email" : "hi@meridianthinking.com",
  "founder" : {
    "@type" : "Person",
    "jobTitle" : "Founder",
    "name" : "Philipp Mirow",
    "sameAs" : [ "https://www.linkedin.com/in/philippmirow/", "https://www.crunchbase.com/person/philipp-mirow" ],
    "url" : "https://meridianthinking.com/about"
  },
  "foundingDate" : "2025",
  "knowsAbout" : [ "Hospitality", "Hotels", "Restaurants", "Bars", "Cruises", "Private Clubs", "Trains", "Airlines", "Aviation", "Automotive", "Real Estate", "Retail", "Wellness", "Fitness", "Luxury", "Brand Strategy", "Customer Experience" ],
  "logo" : {
    "@type" : "ImageObject",
    "url" : "https://meridianthinking.com/hubfs/og-images/mt-homepage-og.jpg"
  },
  "name" : "Meridian Thinking",
  "sameAs" : [ "https://www.linkedin.com/company/meridianthinking", "https://www.instagram.com/meridianthinking/", "https://clutch.co/profile/meridian-thinking", "https://www.designrush.com/agency/profile/meridian-thinking", "https://www.agencyspotter.com/meridian-thinking", "https://theorg.com/org/meridian-thinking" ],
  "telephone" : "+1-321-985-5308",
  "url" : "https://meridianthinking.com"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "Person",
  "jobTitle" : "Founder",
  "name" : "Philipp Mirow",
  "sameAs" : [ "https://www.linkedin.com/in/philippmirow/", "https://www.crunchbase.com/person/philipp-mirow" ],
  "url" : "https://meridianthinking.com/about",
  "worksFor" : {
    "@type" : "Organization",
    "name" : "Meridian Thinking",
    "url" : "https://meridianthinking.com"
  }
}
```