---
title: Brand Strategy Consultant for Hospitality | Meridian Thinking
description: Brand strategy & experience consultancy for hospitality, luxury, travel. Project-based and fractional senior brand leadership for CMO and ownership groups.
image: https://meridianthinking.com/hubfs/singapore%20airlines%20service%20B%26W%20-%201.png
---

<https://meridianthinking.com>

- [Home](https://meridianthinking.com)
- [About](https://meridianthinking.com/about)
- [Services](https://meridianthinking.com/services)
- [Experience](https://meridianthinking.com/experience)
- [Journal](https://meridianthinking.com/journal)

[Contact](https://meridianthinking.com/contact)

- [Home](https://meridianthinking.com)
- [About](https://meridianthinking.com/about)
- [Services](https://meridianthinking.com/services)
- [Experience](https://meridianthinking.com/experience)
- [Journal](https://meridianthinking.com/journal)

[Contact](https://meridianthinking.com/contact)

SERVICES

# What we *do.*

Market Research ·  Segmentation ·  Demand Spaces ·  Category Futures Workshops ·  White Space Assessment ·  Brand Strategy ·  Brand & Product Formation ·  Concepting ·  Co-Creation & Sprints ·  Experience Innovation ·  Brand Programs ·  Toolkits ·  Proof of Concept ·  Pilot Management ·  Training Materials ·  Collateral Creation ·  Portfolio Architecture ·  Business Reframing ·  Messaging Strategy ·  Product Refresh ·  Experience Refinement ·  Market Research ·  Segmentation ·  Demand Spaces ·  Category Futures Workshops ·  White Space Assessment ·  Brand Strategy ·  Brand & Product Formation ·  Concepting ·  Co-Creation & Sprints ·  Experience Innovation ·  Brand Programs ·  Toolkits ·  Proof of Concept ·  Pilot Management ·  Training Materials ·  Collateral Creation ·  Portfolio Architecture ·  Business Reframing ·  Messaging Strategy ·  Product Refresh ·  Experience Refinement · 

## Built for every stage of the business.

From first move to full scale, we work across the business lifecycle by bringing deep industry experience to whatever stage you're in. Whether you need clarity to move, strategy to grow, systems to scale, or a rethink to recover.

[01 Discover](https://meridianthinking.com/services#mt-pillar-1) [02 Create](https://meridianthinking.com/services#mt-pillar-2) [03 Implement](https://meridianthinking.com/services#mt-pillar-3) [04 Optimize](https://meridianthinking.com/services#mt-pillar-4)

### ![](https://meridianthinking.com/hubfs/discover-icon-svg.svg) Discover

Conduct market research to gain insights and understand your customer's needs, helping you gain clarity on objectives, identify challenges and set out your vision for success.

- Market Research
- Segmentation
- Demand Spaces
- Category Futures Workshops
- White Space Assessment

[See related work](https://meridianthinking.com/experience#discover)

### ![](https://meridianthinking.com/hubfs/mt_icon_create_final.svg) Create

Develop, shape, and innovate fresh strategies and experiences that meet your customers' needs and achieve your business objectives, while keeping commercial and operational considerations in mind.

- Brand Strategy
- Brand & Product Formation
- Concepting
- Co-Creation & Sprints
- Experience Innovation
- Brand Programs

[See related work](https://meridianthinking.com/experience#create)

### ![](https://meridianthinking.com/hubfs/mt_icon_implement_traffic_light.svg) Implement

Build out your strategies with proof of concepts, impactful collateral, intuitive toolkits, training materials and more to fulfil your vision.

- Toolkits
- Proof of Concept
- Pilot Management
- Training Materials
- Collateral Creation

[See related work](https://meridianthinking.com/experience#implement)

### ![](https://meridianthinking.com/hubfs/mt-icon-optimize.svg) Optimize

Reframe your strategy, brand program or touchpoint with a fresh perspective, adapting to changing customer needs or business limitations. Whether it's a full repositioning or a rejuvenation of a concept, we're here to help.

- Portfolio Architecture
- Business Reframing
- Messaging Strategy
- Product Refresh
- Experience Refinement

[See related work](https://meridianthinking.com/experience#optimize)

## WORKING TOGETHER

We work in three ways, depending on what you need and where you’re starting from. All senior-led. All structured for clear outcomes.

PROJECT-BASED  
ENGAGEMENTS

A defined brief, clear deliverables, a senior lead from start to finish. We work across the full project lifecycle — whether that starts with research, strategy, implementation, or refinement. 

[Get in touch](https://meridianthinking.com/contact)

FRACTIONAL  
LEADERSHIP

Senior brand and CX leadership embedded in your team, available on a monthly retainer. Whether you’re covering a gap, managing a transition, or driving a specific initiative, we step in cleanly and hand back the same way.

[Get in touch](https://meridianthinking.com/contact)

STARTER  
PACKAGES

Structured, fixed-price engagements designed to move fast. Consider our ‘property experience audits’ or ‘competitive landscape assessment’ as a lower-commitment way to get expert eyes on your brand or experience before going deeper.

[Get in touch](https://meridianthinking.com/contact)

## Talk to us about your *challenge.*

[Start a conversation](https://meridianthinking.com/contact)

<https://meridianthinking.com>

The Brand Experience Consultancy™

[Privacy Policy](https://meridianthinking.com/privacypolicy) · © 2026. All rights reserved.

<https://instagram.com/meridianthinking> <https://linkedin.com/company/meridianthinking>

[Meet](https://meridianthinking.com/schedule-a-meeting) [Call](tel:+13219855308)

## Brand Strategy Consultant for Hotels, Hospitality, and Travel

```json
{
  "@context" : "https://schema.org",
  "@type" : "Organization",
  "description" : "Meridian Thinking is a brand strategy and customer experience consultancy founded by Philipp Mirow, working with organisations across hospitality, luxury, automotive, consumer goods, and beyond.",
  "email" : "hi@meridianthinking.com",
  "founder" : {
    "@type" : "Person",
    "jobTitle" : "Founder",
    "name" : "Philipp Mirow",
    "sameAs" : [ "https://www.linkedin.com/in/philippmirow/", "https://www.crunchbase.com/person/philipp-mirow" ],
    "url" : "https://meridianthinking.com/about"
  },
  "foundingDate" : "2025",
  "knowsAbout" : [ "Hospitality", "Hotels", "Restaurants", "Bars", "Cruises", "Private Clubs", "Trains", "Airlines", "Aviation", "Automotive", "Real Estate", "Retail", "Wellness", "Fitness", "Luxury", "Brand Strategy", "Customer Experience" ],
  "logo" : {
    "@type" : "ImageObject",
    "url" : "https://meridianthinking.com/hubfs/og-images/mt-homepage-og.jpg"
  },
  "name" : "Meridian Thinking",
  "sameAs" : [ "https://www.linkedin.com/company/meridianthinking", "https://www.instagram.com/meridianthinking/", "https://clutch.co/profile/meridian-thinking", "https://www.designrush.com/agency/profile/meridian-thinking", "https://www.agencyspotter.com/meridian-thinking", "https://theorg.com/org/meridian-thinking" ],
  "telephone" : "+1-321-985-5308",
  "url" : "https://meridianthinking.com"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "Person",
  "jobTitle" : "Founder",
  "name" : "Philipp Mirow",
  "sameAs" : [ "https://www.linkedin.com/in/philippmirow/", "https://www.crunchbase.com/person/philipp-mirow" ],
  "url" : "https://meridianthinking.com/about",
  "worksFor" : {
    "@type" : "Organization",
    "name" : "Meridian Thinking",
    "url" : "https://meridianthinking.com"
  }
}
```