A curated snapshot of the work we have shaped with clients around the world. Every project is different, but the goal is always the same: create experiences that move people and strengthen brands. If something here sparks a question, we would love to connect.
Courtyard by Marriott faced declining guest satisfaction and competitive positioning in the North American market. To address perception gaps, a three-phase approach was implemented, including stakeholder interviews, online guest communities, and in-depth property evaluations.
Insights from the research informed strategic enhancements that refined the brand’s competitive edge.
The implementation of key recommendations led to significant improvements in Guest Satisfaction Scores (GSS) and Revenue Per Available Room (RevPAR), demonstrating the impact of targeted interventions in revitalizing brand perception and performance.
To translate Infiniti’s ‘Power from Within’ brand positioning into tangible product innovation, a qualitative research initiative was conducted across five key markets.
Luxury car owners engaged in creative and projective tasks to identify functional attributes that aligned with the brand’s promise. This approach led to a clear innovation framework, informing short-, mid-, and long-term opportunities.
Notable outputs, such as noise-canceling features and self-regulating cabin temperature, were successfully integrated and highlighted in recent press coverage.
Hilton sought to enter the rapidly growing $300 billion workforce travel market with a disruptive midscale long-stay brand.
Using an agile ‘Sprint’ approach, collaborating with over 3,000 stakeholders, incorporating iterative feedback to shape a compelling guest experience and franchise proposition.
With the first property set to open in early 2025 and strong development interest, the brand is poised for significant expansion, supported by a strategic go-to-market launch across PR and key channels.
Despite men making up a significant share of Tiffany & Co.’s sales, the brand identified a knowledge gap in understanding their purchasing behaviors.
Through qualitative interviews and a quantitative survey, a psychographic segmentation of male gifters was developed, mapping their emotional journeys and preferences.
The insights led to a targeted strategy, equipping sales teams with a toolkit—including "Golden Questions"—to better engage male buyers. The findings also informed new customer experiences that have since been implemented.
To help Marriott stay ahead of the curve, a global foresight initiative analyzed cultural, social, and technological shifts across key markets. Guests and category experts contributed through trend scans, cultural analysis, and qualitative insight work to identify emerging behaviors that shape how people live, choose, and travel.
This work surfaced five core drivers — Meaningful Enrichment, Hybrid Living, Modern Belonging, Perpetual Discovery, and Curated Self — each mapping residual, dominant, and emerging trajectories.
These drivers established a clear strategic framework that informs near- to long-term opportunity spaces.
Notable outputs, including portfolio-level opportunities and brand-specific applications, are now being used to guide experience design and strengthen portfolio differentiation.
Case studies include work conducted in previous capacity.
Request the desired case study here and we'll be in touch soon.
Every brand has unique challenges and opportunities. We’ll explore your objectives, share relevant case studies, and identify strategic solutions tailored to your needs. Whether refining brand positioning, enhancing customer experience, or driving growth, we’re here to help. Let’s start the conversation.
