Lessons from three months of building, flying, and figuring it out.
Iβve never been one to shy away from a trendβso I made my own action figure.
Available at all good retailers, obviously.

Mine comes with:
π» A MacBook β for making ideas real
π§ A compass β for staying true to the path
βοΈ A boarding pass β for keeping curiosity (and passions) close
πΎ And Maple β a puppy I brought home just weeks after launching Meridian Thinking, and a daily reminder of consistency, care, and presence
What started as a lighthearted moment turned out to be a pretty accurate snapshot of life lately.
Since launching Meridian Thinking three months ago, Iβve been building a consultancy from the ground up, raising a puppy with very big feelings, flying coast to coast to chase ideas and meet collaboratorsβand putting in the quiet, unglamorous reps that actually move things forward. Decks rewritten. Narratives refined. The first project signed.
And what Iβve learned?
Momentum doesnβt always look like motion.
Most breakthroughs arenβt big momentsβtheyβre built through small, repeated actions that slowly take shape. Itβs not about standing still or sprinting. Itβs about staying in motion long enough for things to compound.
That mindset has shaped how I approach the work at Meridian Thinking.
Because experience strategy isnβt just about chasing whatβs next.
Itβs about knowing when a trend is a signal worth followingβand when to zoom out and refine the system behind the experience.
Whether you're rethinking loyalty, refreshing a legacy brand, or shaping something newβthe small moments still matter most.
So if youβre building something right nowβnavigating uncertainty, experimenting, finding your next grooveβyouβre not behind.
Youβre just mid-rep.
And if you want to shape better experiencesβor just swap crate training tipsβIβm here for both. Get in touch.