--- title: Brand Strategy & Customer Experience | Meridian Thinking description: Brand strategy and customer experience consultancy for hospitality, luxury, and travel brands. Trusted by Hilton, Marriott, and Starwood. image: https://meridianthinking.com/hubfs/og-images/mt-homepage-og.jpg --- - [Home](https://meridianthinking.com) - [About](https://meridianthinking.com/about) - [Services](https://meridianthinking.com/services) - [Experience](https://meridianthinking.com/experience) - [Journal](https://meridianthinking.com/journal) [Contact](https://meridianthinking.com/contact) - [Home](https://meridianthinking.com) - [About](https://meridianthinking.com/about) - [Services](https://meridianthinking.com/services) - [Experience](https://meridianthinking.com/experience) - [Journal](https://meridianthinking.com/journal) [Contact](https://meridianthinking.com/contact) ![](https://meridianthinking.com/hs-fs/hubfs/perf-assets/hero-poster.webp?width=1280&height=720&name=hero-poster.webp) Scroll # The *Brand Experience* Consultancy Hotels  ·  RESORTS  ·  CRUISES  ·  RESTAURANTS  ·  BARS  ·  PRIVATE CLUBS  ·  AUTOMOTIVE  ·  REAL ESTATE  ·  TRAINS  ·  WELLNESS  ·  FITNESS  ·  RETAIL  ·  AIRLINES  ·  AVIATION  ·  LUXURY  ·  AMUSEMENT PARKS  ·  Hotels  ·  RESORTS  ·  CRUISES  ·  RESTAURANTS  ·  BARS  ·  PRIVATE CLUBS  ·  AUTOMOTIVE  ·  REAL ESTATE  ·  TRAINS  ·  WELLNESS  ·  FITNESS  ·  RETAIL  ·  AIRLINES  ·  AVIATION  ·  LUXURY  ·  AMUSEMENT PARKS  ·  ## What We Do. 01 ### Discover Conduct market research to gain insights and understand your customer's needs, helping you gain clarity on objectives, identify challenges and set out your vision for success. [Learn more](https://meridianthinking.com/services) 02 ### Create Develop, shape, and innovate fresh strategies and experiences that meet your customers' needs and achieve your business objectives, while keeping commercial and operational considerations in mind. [Learn more](https://meridianthinking.com/services) 03 ### Implement Build out your strategies with proof of concepts, impactful collateral, intuitive toolkits, training materials and more to fulfill your vision. [Learn more](https://meridianthinking.com/services) 04 ### Optimize Reframe your strategy, brand program or touchpoint with a fresh perspective, adapting to changing customer needs or business limitations. Whether it's a full repositioning or a rejuvenation of a concept we're here to help. [Learn more](https://meridianthinking.com/services) Our Promise Spark a *feeling*. Run *soundly*. Deliver *commercially*. Anything less is decoration. Untitled design-1 ## How We Work. We turn brand strategy into experience reality by pairing creative thinking, operational expertise, and commercial understanding. [ABOUT US](https://meridianthinking.com/about) 01 ### Creative Thinking We ground every idea in real human insight, informed by rigorous research and behavioral understanding. By drawing from adjacent industries, culture, and emerging customer behaviors, we bring a fresh, elevated point of view that unlocks new possibilities. 02 ### Operational Expertise Great ideas only matter if they work in the real world. We collaborate closely with the teams responsible for delivery to stress-test concepts early, ensuring solutions are practical, scalable, and resilient against real operational constraints. 03 ### Commercial Understanding Every recommendation is shaped by the commercial realities you face. We balance creativity with return, align decisions with performance targets, and build experiences that strengthen competitive advantage while delivering measurable outcomes. Trusted by leading brands ![Hilton](https://meridianthinking.com/hubfs/Hilton_deepgreen_web.svg) ![Hampton by Hilton](https://meridianthinking.com/hubfs/HamptonByHilton_deepgreen_web-1.svg) ![LivSmart Studios by Hilton](https://meridianthinking.com/hubfs/LivSmartStudios_deepgreen_web.svg) ![Spark by Hilton](https://meridianthinking.com/hubfs/SparkByHilton_deepgreen_web.svg) ![Tiffany & Co](https://meridianthinking.com/hubfs/TiffanyCo_deepgreen_web.svg) ![Radisson Hotel Group](https://meridianthinking.com/hubfs/RadissonHotelGroup_deepgreen_web.svg) ![Radisson](https://meridianthinking.com/hubfs/Radisson_deepgreen_web.svg) ![Radisson Blu](https://meridianthinking.com/hubfs/RadissonBlu_deepgreen_web.svg) ![Radisson Individuals](https://meridianthinking.com/hubfs/RadissonIndividuals_deepgreen_web.svg) ![JBG Smith](https://meridianthinking.com/hubfs/JBGSmith_deepgreen_web.svg) ![Infiniti](https://meridianthinking.com/hubfs/Infiniti_deepgreen_web.svg) ![Marriott International](https://meridianthinking.com/hubfs/MarriottInternational_deepgreen_web.svg) ![Courtyard by Marriott](https://meridianthinking.com/hubfs/Courtyard_deepgreen_web.svg) ![Moxy Hotels](https://meridianthinking.com/hubfs/MoxyHotels_deepgreen_web.svg) ![Mondelez International](https://meridianthinking.com/hubfs/MondelezInternational_deepgreen_web.svg) ![Heineken](https://meridianthinking.com/hubfs/Heineken_deepgreen_web.svg) ![Starwood Hotels](https://meridianthinking.com/hubfs/StarwoodHotels_deepgreen_web.svg) ![1 Hotels](https://meridianthinking.com/hubfs/1HotelsAndHomes_deepgreen_web.svg) ![Treehouse](https://meridianthinking.com/hubfs/TreehouseHotels_deepgreen_web.svg) ![Baccarat](https://meridianthinking.com/hubfs/BaccaratHotels_deepgreen_web.svg) ![Bristol Airport](https://meridianthinking.com/hubfs/bristol_airport_deepgreen_v2.svg) ![](https://meridianthinking.com/hs-fs/hubfs/six-flags-deep-green.png?width=120&height=60&name=six-flags-deep-green.png) ![Hilton](https://meridianthinking.com/hubfs/Hilton_deepgreen_web.svg) ![Hampton by Hilton](https://meridianthinking.com/hubfs/HamptonByHilton_deepgreen_web-1.svg) ![LivSmart Studios by Hilton](https://meridianthinking.com/hubfs/LivSmartStudios_deepgreen_web.svg) ![Spark by Hilton](https://meridianthinking.com/hubfs/SparkByHilton_deepgreen_web.svg) ![Tiffany & Co](https://meridianthinking.com/hubfs/TiffanyCo_deepgreen_web.svg) ![Radisson Hotel Group](https://meridianthinking.com/hubfs/RadissonHotelGroup_deepgreen_web.svg) ![Radisson](https://meridianthinking.com/hubfs/Radisson_deepgreen_web.svg) ![Radisson Blu](https://meridianthinking.com/hubfs/RadissonBlu_deepgreen_web.svg) ![Radisson Individuals](https://meridianthinking.com/hubfs/RadissonIndividuals_deepgreen_web.svg) ![JBG Smith](https://meridianthinking.com/hubfs/JBGSmith_deepgreen_web.svg) ![Infiniti](https://meridianthinking.com/hubfs/Infiniti_deepgreen_web.svg) ![Marriott International](https://meridianthinking.com/hubfs/MarriottInternational_deepgreen_web.svg) ![Courtyard by Marriott](https://meridianthinking.com/hubfs/Courtyard_deepgreen_web.svg) ![Moxy Hotels](https://meridianthinking.com/hubfs/MoxyHotels_deepgreen_web.svg) ![Mondelez International](https://meridianthinking.com/hubfs/MondelezInternational_deepgreen_web.svg) ![Heineken](https://meridianthinking.com/hubfs/Heineken_deepgreen_web.svg) ![Starwood Hotels](https://meridianthinking.com/hubfs/StarwoodHotels_deepgreen_web.svg) ![1 Hotels](https://meridianthinking.com/hubfs/1HotelsAndHomes_deepgreen_web.svg) ![Treehouse](https://meridianthinking.com/hubfs/TreehouseHotels_deepgreen_web.svg) ![Baccarat](https://meridianthinking.com/hubfs/BaccaratHotels_deepgreen_web.svg) ![Bristol Airport](https://meridianthinking.com/hubfs/bristol_airport_deepgreen_v2.svg) ![](https://meridianthinking.com/hs-fs/hubfs/six-flags-deep-green.png?width=120&height=60&name=six-flags-deep-green.png) ## Journal. [![](https://meridianthinking.com/hubfs/pexels-devin-dygert-107473575-13040727.jpg)](https://meridianthinking.com/journal/the-solo-economy-is-not-a-niche-anymore) solo economytravelling ### The solo economy is not a niche anymore [Read](https://meridianthinking.com/journal/the-solo-economy-is-not-a-niche-anymore) [![](https://meridianthinking.com/hubfs/pexels-centre-for-ageing-better-55954677-11674389-1.jpg)](https://meridianthinking.com/journal/stop-overcomplicating-wellness) InsightsWellness ### Stop Overcomplicating Wellness [Read](https://meridianthinking.com/journal/stop-overcomplicating-wellness) [![](https://meridianthinking.com/hubfs/pexels-olly-3930996.jpg)](https://meridianthinking.com/journal/cognitive-health-is-easier-than-you-think.-its-sleep-and-a-treadmill) HospitalityWellness ### Cognitive Health Is Easier Than You Think. It's Sleep and a Treadmill. [Read](https://meridianthinking.com/journal/cognitive-health-is-easier-than-you-think.-its-sleep-and-a-treadmill) ## Let's build for *impact.* [Get in touch](https://meridianthinking.com/contact) The Brand Experience Consultancy™ [Privacy Policy](https://meridianthinking.com/privacypolicy) · © 2026. All rights reserved. [Meet](https://meridianthinking.com/schedule-a-meeting) [Call](tel:+13219855308) ## Customer Experience Strategy for Hospitality & Travel Brands ## Brand Strategy & CX Consulting for Hotels, Restaurants & Travel ## Hospitality Brand Strategy Insights & Journal ```json { "@context" : "https://schema.org", "@type" : "Organization", "description" : "Meridian Thinking is a brand strategy and customer experience consultancy founded by Philipp Mirow, working with organisations across hospitality, luxury, automotive, consumer goods, and beyond.", "email" : "hi@meridianthinking.com", "founder" : { "@type" : "Person", "jobTitle" : "Founder", "name" : "Philipp Mirow", "sameAs" : [ "https://www.linkedin.com/in/philippmirow/", "https://www.crunchbase.com/person/philipp-mirow" ], "url" : "https://meridianthinking.com/about" }, "foundingDate" : "2025", "knowsAbout" : [ "Hospitality", "Hotels", "Restaurants", "Bars", "Cruises", "Private Clubs", "Trains", "Airlines", "Aviation", "Automotive", "Real Estate", "Retail", "Wellness", "Fitness", "Luxury", "Brand Strategy", "Customer Experience" ], "logo" : { "@type" : "ImageObject", "url" : "https://meridianthinking.com/hubfs/og-images/mt-homepage-og.jpg" }, "name" : "Meridian Thinking", "sameAs" : [ "https://www.linkedin.com/company/meridianthinking", "https://www.instagram.com/meridianthinking/", "https://clutch.co/profile/meridian-thinking", "https://www.designrush.com/agency/profile/meridian-thinking", "https://www.agencyspotter.com/meridian-thinking", "https://theorg.com/org/meridian-thinking" ], "telephone" : "+1-321-985-5308", "url" : "https://meridianthinking.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "Person", "jobTitle" : "Founder", "name" : "Philipp Mirow", "sameAs" : [ "https://www.linkedin.com/in/philippmirow/", "https://www.crunchbase.com/person/philipp-mirow" ], "url" : "https://meridianthinking.com/about", "worksFor" : { "@type" : "Organization", "name" : "Meridian Thinking", "url" : "https://meridianthinking.com" } } ```